Dog moms are a specific kind of person. She has a phone full of photos of one animal. She talks about her dog like a friend. She'd rather skip your birthday party than miss a 7am walk in the rain.
If you've shopped for her before, you've already given the obvious gifts: the tote, the framed paw print, the mug with the dog's name. She has all of those. Time for round two.
The good news
The dog-mom gift category has gotten a lot better in the last few years. Less generic, more specific. The picks below are the second-tier stuff that actually surprises someone who's already deep in dog-mom merch.